Privacy

Last updated 25 April 2026.

Mootivation is built to be quiet. That extends to your data — we collect as little as possible, store nothing personal on our servers, and never sell or share what little we do see.

Mootivation is a trading name of Kensington Square Therapy Limited, a company registered in England and Wales (company number 16707111). The data controller for the purposes of UK GDPR is Kensington Square Therapy Limited.

What we store on your device

The site uses your browser's localStorage to remember three small things, all kept on your device only:

• The IDs of cards you have saved as favourites, so the saved drawer works between visits.
• A list of card IDs you have already seen, so the same card does not appear twice in a row.
• A small daily counter so the homepage can show how many moo-ments you have tapped today.

None of this leaves your device. Clearing your browser data removes it.

What we do not collect

• No cookies for tracking. No advertising pixels. No fingerprinting.
• No analytics — we do not run Google Analytics, Plausible, or any other tracker.
• No accounts, no logins, no passwords. There is nothing to sign up for.
• No location, no device identifiers, no contact-list access.

Email — only if you opt in

If you join the clothing-line waitlist on the shop page, we store your email address only to let you know when the next product drop lands. We do not share it, sell it, or use it for anything else. You can ask us to delete it any time by emailing [email protected].

Payments and the shop

Digital products are sold through Lemon Squeezy, who handle the checkout, payment processing, tax compliance, and download delivery. When you buy something, your name, email, billing address, and payment details are processed by Lemon Squeezy under their privacy policy. We see your name and email so we can send your receipt and respond to support requests; we do not see your card details.

Third parties we rely on

• Cloudflare Pages — hosting and global delivery. Cloudflare may log basic request data for security and abuse prevention. Their policy.
• Google Fonts — Lora and DM Sans are loaded from Google's CDN. Google may log your IP when fonts are fetched. Their policy.
• Lemon Squeezy — checkout and delivery, as above.
• Buy Me a Coffee — only if you choose to leave a tip.

Your rights (UK / EU)

If you are in the UK or EU, you have the right to ask what data we hold about you, request a copy, or ask us to delete it. Email [email protected] and we will respond within 30 days. Most people will find we already hold nothing.

Children

Mootivation is suitable for all ages. We do not knowingly collect any personal information from children. If you are a parent or guardian and believe your child has shared information with us, please email and we will delete it.

Changes to this policy

If we change anything material, we will update the date at the top and, where the change is significant, post a note on the homepage for a while. Your continued use of the site after changes means you accept the updated policy.

Contact

Privacy questions, corrections, deletion requests — or just to say hello — [email protected].